When you decide to advertise your business using billboards, you should know that this medium is suited for attracting customers in your area. How long should a message be left on an electronic sign? Edmond Sign Ordination committee members recently spoke in favor of leaving a message on an electronic sign for half a minute. The words and pictures in the message would not be able to move for thirty seconds. You need to keep developments like these in mind when you plan your outdoor advertising.
Wastage which occurs in using mediums like print, radio, or television is minimized in the case of billboard advertising. Your target audience will have ample time to read your message, while they wait for the light to turn green when they are stuck in traffic jams.
Keep your message short and simple with a striking visual. Your potential customers will not have time to read large blocks of text, that too from a distance. You can use LED billboards to stand out from your competition. Another advantage of these billboards is that you can update them with the latest information, so your customers will see new messages every time they pass by the billboard.NYC, New York has some nice tips on this.
Look for sign companies online. If you notice a billboard in a strategic location, find out which company handles that space. Read customer testimonials on the company site to know the level of service which you can expect. You can also ask friends in other companies for recommendations if they have used out of home advertising.
Shortlist two or three sign companies based on your research. Only then choose one, and check the design capabilities of the company. Your sign should look attractive to your target audience otherwise they will not notice it.
Take some time to decide on the location of your billboard. In case you wish to place it near your outlet, your customers will find it easy to locate your company. Placing your sign on the highway can make more people aware of your business, so decide on your goal before you determine the billboard’s location.
Sign companies which have experience in the field will be more reliable than new ones. Find out how many years the company that you are considering has been in business. This will give you confidence that your signs will be designed well, placed in accordance with city regulations, and within your budget. Based on customer response, you can increase your advertising budget for this medium. Your billboard messages should be in sync with the advertising on other mediums, if you are using print, radio, or television as well.